The Face Behind the Brand

Toya La'Chelle's journey into the Brow Industry happened at the young age of 13. Her inspiration came from her aunt who would do her brows with a razor. It was then, that Toya developed an interest in brows.  While obtaining her Business Degree at Lander University, she decided to explore her interest and learn more about brow artistry. So, she purchased a basic wax pot and started practicing on herself right away. She later practiced on her college roommates and friends. The more that Toya waxed, the more she began to fall in love with the hair removal process and desired to learn more. Toya decided to pursue her passion and attended Greenville Technical College Esthetics Program in the fall of 2013, where she obtained her Esthetician License.

After graduation, she began working for a leading waxing company where she learned speed waxing techniques for Brazilians and Full Body Waxing. It was while working there, that she decided to specialize in both Brazilians and Brows. She spent countless hours after leaving work to study eyebrow shapes and face shapes. So, Toya took a leap of faith and followed her passion by starting her very own Waxing Business, Hudson Brow and Waxing, in 2015. 

Since then, she now goes back to Greenville Tech's Esthetics program to teach future Estheticians how to properly wax Brazilians, as this is not offered in the school program.


What makes your waxing experience unique at Hudson Brow and Waxing is Toya’s philosophy of educating all of her clients about hair removal and how to properly care for your skin. She takes the time to listen to your desired look as well as provide you with an explanation of the best shape based on your facial structure. She even helps you set individual brow goals! Toya works hard to not only satisfy all of her customers, but she also invests the time to transform each one into their best “brow-self”.